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Comparing 4 cities

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Metric

Nottingham

Student capital. Commuter-belt upside.

Liverpool

The UK's highest-yielding major city.

Sheffield

Undervalued, under-supplied, outperforming.

Leeds

The financial capital of the North.

Gross yield range6–9%6.5–9%6.5–8.5%5.5–7.2%
Entry price£125,000–£250,000£115,000–£245,000£135,000–£260,000£165,000–£320,000
Population forecast345,000 by 2030510,000 by 2030600,000 by 2030820,000 by 2030
Price growth forecast+17.2% (2024-29)+21.1% (2024-29)+18.6% (2024-29)+21.4% (2024-29)
Rental growth forecast+16.4% (2024-28)+19.3% (2024-28)+17.2% (2024-28)+19.0% (2024-28)
New homes pipeline3,800 new homes (5-yr)7,200 new homes (5-yr)5,500 new homes (5-yr)9,000 new homes (5-yr)
Universities2 universities3 universities2 universities2 universities
Student population65,000 students70,000 students60,000 students105,000 students
City-centre businesses
Median age31 years (second-youngest LA in UK)31.4 years40 years S1 (younger than city avg 40.9)36.4 years (ONS 2022)
Private renters~30% citywide PRS; NG1 materially higher38% renting privately18.9% private rented S121.8% citywide; LS1 skews younger and higher
Graduate retentionUniversity of Nottingham #1 UK for graduate employment (HESA 2024)52% graduate retention42%39% (Centre for Cities)
Household income£40,400 avg salary citywide£34,800 city-centre£28,276 avg salary S1£29,767 avg salary LS1
Target tenantStudents and recent graduates from University of Nottingham and Nottingham Trent (~70k combined), plus young professionals at Boots, Experian, Capital One and Games Workshop renting in Lace Market, Island Quarter and Waterside.Young professionals, graduates and healthcare workers, strong student-to-professional pipeline from 3 universities67,000 students across University of Sheffield and Sheffield Hallam, plus young professionals in advanced manufacturing, digital and healthcare renting in Kelham Island, Heart of the City and Devonshire Quarter.Young professionals 25–35 in finance, legal and digital/tech (Channel 4, Bank of England northern hub) and Russell Group graduates, renting in The Calls, Wellington Place and the South Bank.
Top regen projectBroad Marsh · £2bn programmeLiverpool Waters · £5.5bnHeart of the City II · £470mLeeds South Bank · Multi-£bn programme
Regen pipeline4 major schemes4 major schemes4 major schemes4 major schemes
Key neighbourhoodsLace Market · The Park · Lenton & Dunkirk · Island QuarterBaltic Triangle (L1) · Ropewalks · Liverpool Waters · Knowledge QuarterKelham Island · Devonshire Quarter · Ecclesall Road (S11) · AttercliffeSouth Bank · Holbeck Urban Village · Headingley (LS6) · The Calls
Transport highlightNottingham Station, 1h 40m to LondonLiverpool Lime Street: 2h 10m to London EustonSheffield Station, 2h 06m to LondonLeeds Station, 2h 13m to London Kings Cross
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