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Comparing 4 cities

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Metric

Nottingham

Student capital. Commuter-belt upside.

Manchester

The UK's fastest-growing regional capital.

Liverpool

The UK's highest-yielding major city.

Sheffield

Undervalued, under-supplied, outperforming.

Gross yield range6–9%5.5–7.5%6.5–9%6.5–8.5%
Entry price£125,000–£250,000£189,000–£345,000£115,000–£245,000£135,000–£260,000
Population forecast345,000 by 2030630,000 by 2030510,000 by 2030600,000 by 2030
Price growth forecast+17.2% (2024-29)+31.2% (2024-29)+21.1% (2024-29)+18.6% (2024-29)
Rental growth forecast+16.4% (2024-28)+21.7% (2024-28)+19.3% (2024-28)+17.2% (2024-28)
New homes pipeline3,800 new homes (5-yr)10,788 new homes (4-yr)7,200 new homes (5-yr)5,500 new homes (5-yr)
Universities2 universities4 universities3 universities2 universities
Student population65,000 students70,000 students60,000 students
City-centre businesses10,500+ companies
Median age31 years (second-youngest LA in UK)29.8 years31.4 years40 years S1 (younger than city avg 40.9)
Private renters~30% citywide PRS; NG1 materially higher42% renting privately38% renting privately18.9% private rented S1
Graduate retentionUniversity of Nottingham #1 UK for graduate employment (HESA 2024)60% graduate retention52% graduate retention42%
Household income£40,400 avg salary citywide£41,600 city-centre£34,800 city-centre£28,276 avg salary S1
Target tenantStudents and recent graduates from University of Nottingham and Nottingham Trent (~70k combined), plus young professionals at Boots, Experian, Capital One and Games Workshop renting in Lace Market, Island Quarter and Waterside.Young professionals 24–38, finance/tech/media employees, typically relocating from LondonYoung professionals, graduates and healthcare workers, strong student-to-professional pipeline from 3 universities67,000 students across University of Sheffield and Sheffield Hallam, plus young professionals in advanced manufacturing, digital and healthcare renting in Kelham Island, Heart of the City and Devonshire Quarter.
Top regen projectBroad Marsh · £2bn programmeNOMA · £800mLiverpool Waters · £5.5bnHeart of the City II · £470m
Regen pipeline4 major schemes4 major schemes4 major schemes4 major schemes
Key neighbourhoodsLace Market · The Park · Lenton & Dunkirk · Island QuarterAncoats · Northern Quarter · Greengate & Salford Central · Deansgate & CastlefieldBaltic Triangle (L1) · Ropewalks · Liverpool Waters · Knowledge QuarterKelham Island · Devonshire Quarter · Ecclesall Road (S11) · Attercliffe
Transport highlightNottingham Station, 1h 40m to LondonManchester Piccadilly: 2h 07m to London EustonLiverpool Lime Street: 2h 10m to London EustonSheffield Station, 2h 06m to London
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