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Comparing 2 cities

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Metric

Sheffield

Undervalued, under-supplied, outperforming.

Nottingham

Student capital. Commuter-belt upside.

Gross yield range6.5–8.5%6–9%
Entry price£135,000–£260,000£125,000–£250,000
Population forecast600,000 by 2030345,000 by 2030
Price growth forecast+18.6% (2024-29)+17.2% (2024-29)
Rental growth forecast+17.2% (2024-28)+16.4% (2024-28)
New homes pipeline5,500 new homes (5-yr)3,800 new homes (5-yr)
Universities2 universities2 universities
Student population60,000 students65,000 students
City-centre businesses
Median age40 years S1 (younger than city avg 40.9)31 years (second-youngest LA in UK)
Private renters18.9% private rented S1~30% citywide PRS; NG1 materially higher
Graduate retention42%University of Nottingham #1 UK for graduate employment (HESA 2024)
Household income£28,276 avg salary S1£40,400 avg salary citywide
Target tenant67,000 students across University of Sheffield and Sheffield Hallam, plus young professionals in advanced manufacturing, digital and healthcare renting in Kelham Island, Heart of the City and Devonshire Quarter.Students and recent graduates from University of Nottingham and Nottingham Trent (~70k combined), plus young professionals at Boots, Experian, Capital One and Games Workshop renting in Lace Market, Island Quarter and Waterside.
Top regen projectHeart of the City II · £470mBroad Marsh · £2bn programme
Regen pipeline4 major schemes4 major schemes
Key neighbourhoodsKelham Island · Devonshire Quarter · Ecclesall Road (S11) · AttercliffeLace Market · The Park · Lenton & Dunkirk · Island Quarter
Transport highlightSheffield Station, 2h 06m to LondonNottingham Station, 1h 40m to London
Full market brief →Full market brief →

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