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Comparing 4 cities

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Metric

Liverpool

The UK's highest-yielding major city.

London

Global capital. Global demand. Long-term capital.

Leeds

The financial capital of the North.

Birmingham

Second city. First-rate growth fundamentals.

Gross yield range6.5–9%3.5–5.5%5.5–7.2%5–6.8%
Entry price£115,000–£245,000£320,000–£1,250,000£165,000–£320,000£180,000–£410,000
Population forecast510,000 by 20309.6m by 2030820,000 by 20301.2m by 2030
Price growth forecast+21.1% (2024-29)+13.9% (2024-29)+21.4% (2024-29)+19.9% (2024-29)
Rental growth forecast+19.3% (2024-28)+15.1% (2024-28)+19.0% (2024-28)+18.4% (2024-28)
New homes pipeline7,200 new homes (5-yr)37,000 pa (vs 340k need)9,000 new homes (5-yr)17,000 (Smithfield alone)
Universities3 universities40+ universities2 universities5 universities
Student population70,000 students420,000+ students105,000 students80,000+ students
City-centre businesses
Median age31.4 years35 years (lowest in England); inner-east boroughs 30–3236.4 years (ONS 2022)33.7 years (ONS 2024)
Private renters38% renting privately30% London-wide; 40%+ in Tower Hamlets, Hackney, Newham21.8% citywide; LS1 skews younger and higher22.6% citywide; 29.4% in B1
Graduate retention52% graduate retention77% (highest in UK, Centre for Cities)39% (Centre for Cities)41% (Savills 2024)
Household income£34,800 city-centre£79,555 GDHI per head Westminster + City (ONS 2023)£29,767 avg salary LS1£28,648 avg salary B1
Target tenantYoung professionals, graduates and healthcare workers, strong student-to-professional pipeline from 3 universitiesCity and Canary Wharf finance and tech professionals, global graduates on 3–5 year stints, international students. East End regeneration zones pick up priced-out millennials and key workers.Young professionals 25–35 in finance, legal and digital/tech (Channel 4, Bank of England northern hub) and Russell Group graduates, renting in The Calls, Wellington Place and the South Bank.Young professionals 25–34 in legal, financial, HS2 and professional services. Five universities add a strong graduate pipeline. Asian professional demographic particularly prominent in Colmore Row and Brindleyplace postcodes.
Top regen projectLiverpool Waters · £5.5bnOld Kent Road Opportunity Area · £10bn+Leeds South Bank · Multi-£bn programmeParadise Birmingham · £1.2bn
Regen pipeline4 major schemes4 major schemes4 major schemes4 major schemes
Key neighbourhoodsBaltic Triangle (L1) · Ropewalks · Liverpool Waters · Knowledge QuarterCanary Wharf & Docklands · Stratford & Olympic Park · Elephant & Castle · Woolwich & Abbey WoodSouth Bank · Holbeck Urban Village · Headingley (LS6) · The CallsDigbeth · Jewellery Quarter · Snow Hill & Colmore Business District · Broad Street & Westside
Transport highlightLiverpool Lime Street: 2h 10m to London Euston6 international airportsLeeds Station, 2h 13m to London Kings CrossNew Street & Moor Street, 1h 22m to London
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