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| Metric | London Global capital. Global demand. Long-term capital. |
|---|---|
| Gross yield range | 3.5–5.5% |
| Entry price | £320,000–£1,250,000 |
| Population forecast | 9.6m by 2030 |
| Price growth forecast | +13.9% (2024-29) |
| Rental growth forecast | +15.1% (2024-28) |
| New homes pipeline | 37,000 pa (vs 340k need) |
| Universities | 40+ universities |
| Student population | 420,000+ students |
| City-centre businesses | — |
| Median age | 35 years (lowest in England); inner-east boroughs 30–32 |
| Private renters | 30% London-wide; 40%+ in Tower Hamlets, Hackney, Newham |
| Graduate retention | 77% (highest in UK, Centre for Cities) |
| Household income | £79,555 GDHI per head Westminster + City (ONS 2023) |
| Target tenant | City and Canary Wharf finance and tech professionals, global graduates on 3–5 year stints, international students. East End regeneration zones pick up priced-out millennials and key workers. |
| Top regen project | Old Kent Road Opportunity Area · £10bn+ |
| Regen pipeline | 4 major schemes |
| Key neighbourhoods | Canary Wharf & Docklands · Stratford & Olympic Park · Elephant & Castle · Woolwich & Abbey Wood |
| Transport highlight | 6 international airports |
| Full market brief → |
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