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Comparing 4 cities

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4 of 4 selected

Metric

London

Global capital. Global demand. Long-term capital.

Sheffield

Undervalued, under-supplied, outperforming.

Birmingham

Second city. First-rate growth fundamentals.

Liverpool

The UK's highest-yielding major city.

Gross yield range3.5–5.5%6.5–8.5%5–6.8%6.5–9%
Entry price£320,000–£1,250,000£135,000–£260,000£180,000–£410,000£115,000–£245,000
Population forecast9.6m by 2030600,000 by 20301.2m by 2030510,000 by 2030
Price growth forecast+13.9% (2024-29)+18.6% (2024-29)+19.9% (2024-29)+21.1% (2024-29)
Rental growth forecast+15.1% (2024-28)+17.2% (2024-28)+18.4% (2024-28)+19.3% (2024-28)
New homes pipeline37,000 pa (vs 340k need)5,500 new homes (5-yr)17,000 (Smithfield alone)7,200 new homes (5-yr)
Universities40+ universities2 universities5 universities3 universities
Student population420,000+ students60,000 students80,000+ students70,000 students
City-centre businesses
Median age35 years (lowest in England); inner-east boroughs 30–3240 years S1 (younger than city avg 40.9)33.7 years (ONS 2024)31.4 years
Private renters30% London-wide; 40%+ in Tower Hamlets, Hackney, Newham18.9% private rented S122.6% citywide; 29.4% in B138% renting privately
Graduate retention77% (highest in UK, Centre for Cities)42%41% (Savills 2024)52% graduate retention
Household income£79,555 GDHI per head Westminster + City (ONS 2023)£28,276 avg salary S1£28,648 avg salary B1£34,800 city-centre
Target tenantCity and Canary Wharf finance and tech professionals, global graduates on 3–5 year stints, international students. East End regeneration zones pick up priced-out millennials and key workers.67,000 students across University of Sheffield and Sheffield Hallam, plus young professionals in advanced manufacturing, digital and healthcare renting in Kelham Island, Heart of the City and Devonshire Quarter.Young professionals 25–34 in legal, financial, HS2 and professional services. Five universities add a strong graduate pipeline. Asian professional demographic particularly prominent in Colmore Row and Brindleyplace postcodes.Young professionals, graduates and healthcare workers, strong student-to-professional pipeline from 3 universities
Top regen projectOld Kent Road Opportunity Area · £10bn+Heart of the City II · £470mParadise Birmingham · £1.2bnLiverpool Waters · £5.5bn
Regen pipeline4 major schemes4 major schemes4 major schemes4 major schemes
Key neighbourhoodsCanary Wharf & Docklands · Stratford & Olympic Park · Elephant & Castle · Woolwich & Abbey WoodKelham Island · Devonshire Quarter · Ecclesall Road (S11) · AttercliffeDigbeth · Jewellery Quarter · Snow Hill & Colmore Business District · Broad Street & WestsideBaltic Triangle (L1) · Ropewalks · Liverpool Waters · Knowledge Quarter
Transport highlight6 international airportsSheffield Station, 2h 06m to LondonNew Street & Moor Street, 1h 22m to LondonLiverpool Lime Street: 2h 10m to London Euston
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