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| Metric | Nottingham Student capital. Commuter-belt upside. | Birmingham Second city. First-rate growth fundamentals. |
|---|---|---|
| Gross yield range | 6–9% | 5–6.8% |
| Entry price | £125,000–£250,000 | £180,000–£410,000 |
| Population forecast | 345,000 by 2030 | 1.2m by 2030 |
| Price growth forecast | +17.2% (2024-29) | +19.9% (2024-29) |
| Rental growth forecast | +16.4% (2024-28) | +18.4% (2024-28) |
| New homes pipeline | 3,800 new homes (5-yr) | 17,000 (Smithfield alone) |
| Universities | 2 universities | 5 universities |
| Student population | 65,000 students | 80,000+ students |
| City-centre businesses | — | — |
| Median age | 31 years (second-youngest LA in UK) | 33.7 years (ONS 2024) |
| Private renters | ~30% citywide PRS; NG1 materially higher | 22.6% citywide; 29.4% in B1 |
| Graduate retention | University of Nottingham #1 UK for graduate employment (HESA 2024) | 41% (Savills 2024) |
| Household income | £40,400 avg salary citywide | £28,648 avg salary B1 |
| Target tenant | Students and recent graduates from University of Nottingham and Nottingham Trent (~70k combined), plus young professionals at Boots, Experian, Capital One and Games Workshop renting in Lace Market, Island Quarter and Waterside. | Young professionals 25–34 in legal, financial, HS2 and professional services. Five universities add a strong graduate pipeline. Asian professional demographic particularly prominent in Colmore Row and Brindleyplace postcodes. |
| Top regen project | Broad Marsh · £2bn programme | Paradise Birmingham · £1.2bn |
| Regen pipeline | 4 major schemes | 4 major schemes |
| Key neighbourhoods | Lace Market · The Park · Lenton & Dunkirk · Island Quarter | Digbeth · Jewellery Quarter · Snow Hill & Colmore Business District · Broad Street & Westside |
| Transport highlight | Nottingham Station, 1h 40m to London | New Street & Moor Street, 1h 22m to London |
| Full market brief → | Full market brief → |
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