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| Metric | Sheffield Undervalued, under-supplied, outperforming. | Birmingham Second city. First-rate growth fundamentals. |
|---|---|---|
| Gross yield range | 6.5–8.5% | 5–6.8% |
| Entry price | £135,000–£260,000 | £180,000–£410,000 |
| Population forecast | 600,000 by 2030 | 1.2m by 2030 |
| Price growth forecast | +18.6% (2024-29) | +19.9% (2024-29) |
| Rental growth forecast | +17.2% (2024-28) | +18.4% (2024-28) |
| New homes pipeline | 5,500 new homes (5-yr) | 17,000 (Smithfield alone) |
| Universities | 2 universities | 5 universities |
| Student population | 60,000 students | 80,000+ students |
| City-centre businesses | — | — |
| Median age | 40 years S1 (younger than city avg 40.9) | 33.7 years (ONS 2024) |
| Private renters | 18.9% private rented S1 | 22.6% citywide; 29.4% in B1 |
| Graduate retention | 42% | 41% (Savills 2024) |
| Household income | £28,276 avg salary S1 | £28,648 avg salary B1 |
| Target tenant | 67,000 students across University of Sheffield and Sheffield Hallam, plus young professionals in advanced manufacturing, digital and healthcare renting in Kelham Island, Heart of the City and Devonshire Quarter. | Young professionals 25–34 in legal, financial, HS2 and professional services. Five universities add a strong graduate pipeline. Asian professional demographic particularly prominent in Colmore Row and Brindleyplace postcodes. |
| Top regen project | Heart of the City II · £470m | Paradise Birmingham · £1.2bn |
| Regen pipeline | 4 major schemes | 4 major schemes |
| Key neighbourhoods | Kelham Island · Devonshire Quarter · Ecclesall Road (S11) · Attercliffe | Digbeth · Jewellery Quarter · Snow Hill & Colmore Business District · Broad Street & Westside |
| Transport highlight | Sheffield Station, 2h 06m to London | New Street & Moor Street, 1h 22m to London |
| Full market brief → | Full market brief → |
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