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Comparing 4 cities
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| Metric | Sheffield Undervalued, under-supplied, outperforming. | Nottingham Student capital. Commuter-belt upside. | Liverpool The UK's highest-yielding major city. | London Global capital. Global demand. Long-term capital. |
|---|---|---|---|---|
| Gross yield range | 6.5–8.5% | 6–9% | 6.5–9% | 3.5–5.5% |
| Entry price | £135,000–£260,000 | £125,000–£250,000 | £115,000–£245,000 | £320,000–£1,250,000 |
| Population forecast | 600,000 by 2030 | 345,000 by 2030 | 510,000 by 2030 | 9.6m by 2030 |
| Price growth forecast | +18.6% (2024-29) | +17.2% (2024-29) | +21.1% (2024-29) | +13.9% (2024-29) |
| Rental growth forecast | +17.2% (2024-28) | +16.4% (2024-28) | +19.3% (2024-28) | +15.1% (2024-28) |
| New homes pipeline | 5,500 new homes (5-yr) | 3,800 new homes (5-yr) | 7,200 new homes (5-yr) | 37,000 pa (vs 340k need) |
| Universities | 2 universities | 2 universities | 3 universities | 40+ universities |
| Student population | 60,000 students | 65,000 students | 70,000 students | 420,000+ students |
| City-centre businesses | — | — | — | — |
| Median age | 40 years S1 (younger than city avg 40.9) | 31 years (second-youngest LA in UK) | 31.4 years | 35 years (lowest in England); inner-east boroughs 30–32 |
| Private renters | 18.9% private rented S1 | ~30% citywide PRS; NG1 materially higher | 38% renting privately | 30% London-wide; 40%+ in Tower Hamlets, Hackney, Newham |
| Graduate retention | 42% | University of Nottingham #1 UK for graduate employment (HESA 2024) | 52% graduate retention | 77% (highest in UK, Centre for Cities) |
| Household income | £28,276 avg salary S1 | £40,400 avg salary citywide | £34,800 city-centre | £79,555 GDHI per head Westminster + City (ONS 2023) |
| Target tenant | 67,000 students across University of Sheffield and Sheffield Hallam, plus young professionals in advanced manufacturing, digital and healthcare renting in Kelham Island, Heart of the City and Devonshire Quarter. | Students and recent graduates from University of Nottingham and Nottingham Trent (~70k combined), plus young professionals at Boots, Experian, Capital One and Games Workshop renting in Lace Market, Island Quarter and Waterside. | Young professionals, graduates and healthcare workers, strong student-to-professional pipeline from 3 universities | City and Canary Wharf finance and tech professionals, global graduates on 3–5 year stints, international students. East End regeneration zones pick up priced-out millennials and key workers. |
| Top regen project | Heart of the City II · £470m | Broad Marsh · £2bn programme | Liverpool Waters · £5.5bn | Old Kent Road Opportunity Area · £10bn+ |
| Regen pipeline | 4 major schemes | 4 major schemes | 4 major schemes | 4 major schemes |
| Key neighbourhoods | Kelham Island · Devonshire Quarter · Ecclesall Road (S11) · Attercliffe | Lace Market · The Park · Lenton & Dunkirk · Island Quarter | Baltic Triangle (L1) · Ropewalks · Liverpool Waters · Knowledge Quarter | Canary Wharf & Docklands · Stratford & Olympic Park · Elephant & Castle · Woolwich & Abbey Wood |
| Transport highlight | Sheffield Station, 2h 06m to London | Nottingham Station, 1h 40m to London | Liverpool Lime Street: 2h 10m to London Euston | 6 international airports |
| Full market brief → | Full market brief → | Full market brief → | Full market brief → |
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