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| Metric | London Global capital. Global demand. Long-term capital. | Birmingham Second city. First-rate growth fundamentals. |
|---|---|---|
| Gross yield range | 3.5–5.5% | 5–6.8% |
| Entry price | £320,000–£1,250,000 | £180,000–£410,000 |
| Population forecast | 9.6m by 2030 | 1.2m by 2030 |
| Price growth forecast | +13.9% (2024-29) | +19.9% (2024-29) |
| Rental growth forecast | +15.1% (2024-28) | +18.4% (2024-28) |
| New homes pipeline | 37,000 pa (vs 340k need) | 17,000 (Smithfield alone) |
| Universities | 40+ universities | 5 universities |
| Student population | 420,000+ students | 80,000+ students |
| City-centre businesses | — | — |
| Median age | 35 years (lowest in England); inner-east boroughs 30–32 | 33.7 years (ONS 2024) |
| Private renters | 30% London-wide; 40%+ in Tower Hamlets, Hackney, Newham | 22.6% citywide; 29.4% in B1 |
| Graduate retention | 77% (highest in UK, Centre for Cities) | 41% (Savills 2024) |
| Household income | £79,555 GDHI per head Westminster + City (ONS 2023) | £28,648 avg salary B1 |
| Target tenant | City and Canary Wharf finance and tech professionals, global graduates on 3–5 year stints, international students. East End regeneration zones pick up priced-out millennials and key workers. | Young professionals 25–34 in legal, financial, HS2 and professional services. Five universities add a strong graduate pipeline. Asian professional demographic particularly prominent in Colmore Row and Brindleyplace postcodes. |
| Top regen project | Old Kent Road Opportunity Area · £10bn+ | Paradise Birmingham · £1.2bn |
| Regen pipeline | 4 major schemes | 4 major schemes |
| Key neighbourhoods | Canary Wharf & Docklands · Stratford & Olympic Park · Elephant & Castle · Woolwich & Abbey Wood | Digbeth · Jewellery Quarter · Snow Hill & Colmore Business District · Broad Street & Westside |
| Transport highlight | 6 international airports | New Street & Moor Street, 1h 22m to London |
| Full market brief → | Full market brief → |
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